Reason #1: No sponsors and no sales pitches.

If you've been into carp fishing for a while, you'll know every "big name" has a sponsor - or even their own company - and most of the DVD's around are just a good excuse to flog you their stuff.

Not this one. We flat-out banned Dave Lane, Bryan Jarrett, Simon Scott and anyone else involved from plugging anything. Not even a single boilie.

Why? To give you the truth about carp behaviour. Not cloud your judgement with latest gear or bait.

Reason #2: Leading fish experts explain complex carp science in plain English

If you've ever been on an angling forum, or spoken to other fishermen at the lake, you would've heard rumours about what carp like and what they don't -- but how do you know for sure?

How do you tell if these tips really work or if they're just "old wives tales"? Until now, you couldn't. It was hit and miss, and everyone was confusing everyone else.

So we called three leading fish scientists and grilled them on carp behaviour, feeding and how they sense smells and tastes - and what colours they can see.

In the hot seat were:

	Dr Phil Hickley, an Environment Agency Scientist who specialises in recreational fisheries.
	Dr Julian Partridge head of vision ecology at Bristol University who explains what carp see.
	Simon Scott, fisheries lecturer at Sparsholt college, explains what environmental factors make carp want to eat - and what they can hear.

Now I know what you're probably thinking: "Science is hard, complicated and boring!"

...and I wouldn't blame you. And that's why we made the scientists stick to one rule:

Explain it in English!

(If you've ever met a scientist, you'll know they have a bad habit of rambling on in geek jargon and confusing anyone who isn't a professor of quantum mechanics.)

So just like the fishermen weren't allowed to flog their stuff, the scientists were forced to explain everything they knew in plain English that's easy to understand.

Reason #3: We do weird experiments so you don't have to!

Ever wondered what your bait looks like at depth?

What colour bait do carp prefer?

Or what flavour bait really excites them?

We decided to do some tests to get you answers to these questions and more.

So out came the tanks, underwater cameras, underwater microphones and even SCUBA diving gear to blow open more common angling myths, and set the record straight.